Incentives help make your place stand out from the competition. For example if you can be out quickly, then make that known! Although you have to be careful that what you are offering as a benefit is not turned in to a perceived ‘need to sell’ by buyers and their agents.
While any buyer can ask for seller’s assistance many buyers don’t know that. So, if you have a home that appeals to first time home buyers then sharing in the listing that your list price includes $2,000-$3,000 of seller’s assistance towards a buyer's closing costs may increase the attention you get from these buyers.
However, buyer incentives won’t change what a home is worth or what it appraises for. So, if a home is only worth $250,000 then increasing the sales price by adding another $3,000 of incentives, meaning that the property must appraise for $253,000 could mean the difference in sale happening or not.
Keep in mind that when you market your home you are marketing to buyers and ALSO to the buyer’s agents. Making sure that the buyer’s agent commission is equal to other similar listings could mean the difference between you place being the bride vs. the bridesmaid. Think about if everything else is equal between two properties, and the buyer asks their agent about which home they think is a better buy/investment/value, and your commission is less than what the other seller is paying, then don't give that Agent a reason to encourage the other property.
In fact one strategy in a Buyer's market, or when trying to sell a listing that's not popular for many reasons, is to gain more Agent attention by paying a higher commission to the buyer’s agent or by offering a ‘commission bonus’ when the property is under contract and/or closed by a certain date.
The bottom line is the more creative and flexible you can be in meeting the buyer’s needs, the more success you’ll have in pricing your home to sell in the time frame that you desire..